But I've been skeptical.
My only recollection of JCPenney involves over-crowded racks, sweaters made of flammable materials, and a shopping demographic that lands somewhere around mid-50's and up. To this day, my 85-year-old grandmother's favorite store to shop at is JCPenney. On the other hand, my 14-year-old sister also seems to really like it and any time I've ever gone shopping with her, I can't seem to get her out of there long enough to even score a cup of coffee at Starbuck's. So, I figured, maybe I should give it another shot.
JCPenney has partnered with several celebrity designers, much like other department stores such as Target and Kohl's, to offer cute lines at a fraction of the cost.
Probably the most popular one at the moment is theI (Heart) Ronson line by Charlotte Ronson. Putting her stamp on the fashion world with her first collection in 2000, she has quickly grown in popularity and continues to open niche boutiques around the globe. Her line for JCPenney is her own take on vintage American fashion and their partnership with her is a smart one as it will draw the younger teen and twenty-something demographic. Check out the I (Heart) Ronson Line.
Bisou Bisou is also another thumbs up in my book. Not only does the line offer some very casual-chic outfits, it also brings some adorable - and affordable! - maternity wear to the table. Let's face it, maternity wear has come a long way in terms of its stylish appeal, but the price is often time enough to make you re-think the purchase. The Bisou Bisou maternity line lets you be stylish without breaking the bank.
And, personally, I happen to think that this maxi dress is stunning. Now if I were only tall enough to wear it.....moving on!!
Allen B. has some serious sassiness going on as well. This Dip Dye top is perfect for the transitional season between spring and summer, and it's got that ever-so-sexy v-neck. Love it! And I really like the Pieced-Pocket Jean that they have it paired with.
And how about Nicole Miller? She's been with JCPenney's for quite some time and has always created lines that were very tempting. This time around, she has women's tops that are full of print and color - very fitting for the season. Myself, I'm not often found in such brazen shirts, but it doesn't mean that you can't wear them. Confidence is key, and when you feel you can rock it, you usually do.
I love the look of this tunic, but would really need to try it on to see if it flatters my shorter stature. That's the hard part about this new boho-chic look, if I’m not careful, I run the risk of looking like a beached whale. Not pretty. This Trapeze Top on the other hand, I can totally rock, but I'm not sure if the print will agree with me. We shall see.
It sounds like a trip to JCPenney.com is in order, doesn't it?
